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COVID-19 GUIDE FOR HEALTHCARE MARKETERS (DTC & HCP)

What every Healthcare brand needs to know when it comes to digital advertising and fast changing consumer behaviour impacted by COVID-19.

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CONTENTS:

  • COVID-19 CHALLENGES FOR HEALTHCARE MARKETERS
  • 4 GUIDELINES FOR DTC PHARMA MARKETERS DURING COVID-19
  • 5 GUIDELINES FOR HCP PHARMA MARKETERS DURING COVID-19
  • PANDEMIC CONSUMER BEHAVIOR STAGES
  • RESEARCH & NEWS ROUNDUP
  • IMPACT BY ADVERTISER VERTICAL
  • YOUTUBE CONTENT VIEWING TRENDS

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