Netflix and YouTube: The Twin Giants of Teen Streaming
Precice TV unveils unprecedented insights into the viewership, advertising recall and purchase intent of U.S. parents and teens aged 13-17;
Only 9% of teens find the best ads on streaming services compared to 27% on YouTube
NEW YORK, LONDON and SYDNEY -- September 5, 2024 -- Precise TV, the contextual video company driving business outcomes for brands, and Giraffe Insights, a leading kids, youth and family research agency, today released its second annual Precise Advertiser Report: Teens & Youth (PARTY), providing COPPA-compliant audience insights for parents and teens aged 13-17 in the United States.
“Our findings support the influx of TV dollars flowing to YouTube to target U.S. teens,” said Christian Dankl, Co-Founder & Chairman at Precise TV. “Teenagers prefer YouTube as their go-to for everyday entertainment, and they prefer ads on YouTube three times more than ads from streaming services. This is only the tip of the sphere in terms of insights our report provides to marketers targeting this coveted demographic.”
Below is a sampling of trends and supporting data insights that can be found in the report.
Teens Tune Out: Streaming Ads Fail to Impress Despite Increased Loads
Streaming ads struggle to resonate with U.S. teens. With streaming services increasing their ad loads, teens’ perception of ad quality remains low. Only 9% of teens find the best ads on streaming services compared to 27% on YouTube. Further, only 3% of teens’ purchase requests come from streaming ads.
Netflix and YouTube: The Twin Giants of Teen Streaming
For teens, two platforms stand out: Netflix and YouTube. When asked ‘Where do you like to watch your favorite show?’ respondents asserted Netflix (27%) and YouTube (16%) are their go-to destinations to watch their favorite shows. Services such as Hulu, Amazon Prime Video, and Disney+ struggle in comparison.
About Precise TV
Founded in 2015, Precise TV is the world’s first and leading KidSafe COPPA certified YouTube advertising platform. The award-winning contextual intelligence platform leverages a combination of proprietary machine learning models to connect brands to the video moments that matter across YouTube, Facebook, TikTok, mobile app gaming and connected TV, driving lower funnel business outcomes for advertisers looking to limit media wastage. With offices in London, Sydney, New York, Sarasota and San Francisco, Precise TV is Trustworthy Accountability Group (TAG) certified, and was named a 2022, 2023 & 2024 Google Premier Partner after meeting the rigorous requirements of the recently revamped Google Partners program. For more information, visit: https://www.precise.tv/.