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TikTok Holds The Keys to Influencing Gen Z Travel (1)

A guide for travel destinations to win on Gen Z’s preferred search engine 

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When it comes to video advertising to younger generations, destination marketing organizations are struggling to target hard-to-reach audiences that have migrated beyond Google and YouTube.

This newly released report explores the evolution  of TikTok into a dominant search and discovery platform  for younger generations and how travel business can use TikTok search intent to execute highly effective TikTok campaigns that drive incremental lift and minimize redundancy.

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