You know that reaching parents on social media can make or break your sales. And with moms making up over a quarter of TikTok's 1 billion global users, there's never been a better time to harness the power of this platform. This report reveals: 

• How parents are consuming content on TikTok
• Three ways to market toys to parents on TikTok
• How to target audiences in TikTok ads like a pro - including exclusive TikTok Advertising benchmarks from Precise TV

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