New Report: The Complete Picture of Media Consumption for U.S. Gen Alpha

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Family Media Attention & Purchase Behavior Study: YouTube Owns The Family Room, Gaming Reigns Supreme 

95% of parents and kids aged 2-12 watch YouTube together; and parents assert they’re 60% more likely to purchase a product advertised while co-viewing with their kids; 

Gaming content is the third most popular media consumption category for kids; 6 in 10 kids play mobile or tablet games where they recall ads and introduce purchase decisions to parents 

NEW YORK -- February 28, 2024 -- Precise TV, the contextual video company driving business outcomes for brands, and Giraffe Insights, a leading kids, youth and family research agency, today released their latest Precise Advertiser Report: Kids (PARK). The report unpacks the media consumption habits and purchase decisions of parents and kids aged two to 12 years old, aka Generation Alpha, widely agreed upon to be kids aged approximately 13 and younger.

The latest bi-annual PARK report confirms YouTube remains the number one most watched platform for families, but reveals Gaming is an undeniable juggernaut in terms of dominating kids’ attention. Gaming trails only YouTube and VOD as the most consumed category of entertainment.