New Playbook: How to Make a Great Skippable Ad – Kids & Families Edition

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The report, created in association with Giraffe Insights, reveals that 90% of children between the ages of two and 12 consume YouTube content, with connected TV viewership driving YouTube’s popularity amongst kids;  

Meanwhile, TikTok is emerging as a performance marketing platform with more than 50% of kids asking to buy something they have seen advertised on TikTok. 

The complete picture of video consumption for US kids aged 2-12 in 2023