The report, created in association with Giraffe Insights, reveals that 90% of children between the ages of two and 12 consume YouTube content, with connected TV viewership driving YouTube’s popularity amongst kids;
Meanwhile, TikTok is emerging as a performance marketing platform with more than 50% of kids asking to buy something they have seen advertised on TikTok.
![The complete picture of video consumption for US kids aged 2-12 in 2023](https://content.precise.tv/hs-fs/hubfs/The%20complete%20picture%20of%20video%20consumption%20for%20US%20kids%20aged%202-12%20in%202023.png?width=882&height=496&name=The%20complete%20picture%20of%20video%20consumption%20for%20US%20kids%20aged%202-12%20in%202023.png)