New Report: The Complete Picture of U.S. Gen Alpha Kids, 2024.

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The complete picture of video consumption for kids aged 2-12

This latest piece, in conjunction with Giraffe Insights, shares key findings about family viewership habits and household spending patterns. The report reveals 90% of parents co-view with their kids on YouTube which parents assert is a key catalyst to kids’ influence over product purchases and travel destination decisions.

Further insights include:

  • 20% of kids under 12 have made  purchases with tokens in the gaming metaverse

  • Less than 4 in every 10 parents understand the metaverse to be a virtual world where people can socialize, work and play

  • 7 in 10 parents are inspired to purchase items for their kids when they see their reaction to the ads

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