The complete picture of video consumption for kids aged 2-12
This latest piece, in conjunction with Giraffe Insights, shares key findings about family viewership habits and household spending patterns. The report reveals 90% of parents co-view with their kids on YouTube which parents assert is a key catalyst to kids’ influence over product purchases and travel destination decisions.
Further insights include:
- 20% of kids under 12 have made purchases with tokens in the gaming metaverse
- Less than 4 in every 10 parents understand the metaverse to be a virtual world where people can socialize, work and play
- 7 in 10 parents are inspired to purchase items for their kids when they see their reaction to the ads
