New Report! The Complete Guide For Video Consumptions for Gen Z ages 13-17

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We partnered with Mint, a children’s media and entertainment agency based in Denmark, to produce the first-ever PARK Nordics.The report includes insights about the viewing habits of children ages 2-12 and their parents. 

The report reveals that 84% of children in Sweden and 64% of children in Denmark consume the most media content on YouTube instead of investing time into other platforms such as Netflix or DisneyPlus. 

Further insights include:

  • YouTube is the no.1 commercial platform, with kids 3 x more likely to recall an advert compared to anywhere else
  • 80% of children watch YouTube on portable devices rather than mobile or connected TV platforms
  • 48% of children ages 2-12 can only be reached via digital platforms

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