We partnered with Mint, a children’s media and entertainment agency based in Denmark, to produce the first-ever PARK Nordics.The report includes insights about the viewing habits of children ages 2-12 and their parents.
The report reveals that 84% of children in Sweden and 64% of children in Denmark consume the most media content on YouTube instead of investing time into other platforms such as Netflix or DisneyPlus.
Further insights include:
- YouTube is the no.1 commercial platform, with kids 3 x more likely to recall an advert compared to anywhere else
- 80% of children watch YouTube on portable devices rather than mobile or connected TV platforms
- 48% of children ages 2-12 can only be reached via digital platforms
